Introducing our new Value Basics range

‘Value Basics’ is a range of great-value everyday products identified in-store by an orange sticker. 

We were keen to identify and promote popular products from our existing organic and high-quality range that offer great value when compared with organic ranges from major supermarket chains.

True Food operates an ethical approach to setting prices that both protects suppliers and passes any savings we make onto customers.

Are these products the same high quality as your usual products?

Yes – these are exactly the same products and suppliers as normal, we’ve just identified that they are great value with our existing pricing approach.